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I think it's really one of the
greatest advantages to building

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a purpose-driven business is not

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just consumers that they're going
to believe in you and support you.

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I believe that's true.

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But I think it's maybe
even more importantly,

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it's a team that's aligned with
their purpose and your ability to

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retain that talent once they
start because they want to

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continue to be part of something
that they really believe in.

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Because we are a relatively
new a business and

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it is an advice that
I'd give to other SMBs

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out there as well is to be
very clear about your mission,

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your vision, and your values,