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How can you dig deep
into differentiation?

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How can you differentiate yourself,

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your product, or your service?

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It's all about research, baby.

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You have to canvas every little thing.

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Who's your competition?

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Who's not your competition?

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How can you be inspired by

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a whole different company or
sector that's not even yours?

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Study all the people that are like you,

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all the companies that are like you
and go, "How can I be different?"

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Then look at totally different
sectors and pull from that,