WEBVTT X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:0 00:05.110 --> 00:06.369 Hey, good evening everybody. 00:06.619 --> 00:11.949 So before we get started, I just wanted to mention that uh I think I had my first 00:11.960 --> 00:18.049 experience with virtual reality here at CE S about 2013. 00:18.340 --> 00:21.850 Uh I'm not sure how, what was that 11 years ago or thereabouts. 00:22.170 --> 00:29.030 And um that was the a sneak peek that I got of the dense still in 00:29.040 --> 00:30.399 development Oculus Rs. 00:31.129 --> 00:37.669 And I was blown away at the time by you how hyper realistic the environment 00:37.680 --> 00:41.310 was. And I remember joking with a journalist friend 00:41.319 --> 00:46.779 of mine who was at the show with me that I was gonna buy one and as soon as I got it home, 00:46.790 --> 00:49.909 I was gonna put it on, ever take it off ever again. 00:50.220 --> 00:54.720 Um I was absolutely sold on VR from that moment on. 00:54.970 --> 01:01.659 So we fast forward a couple of years and VR has merged on many devices with 01:01.669 --> 01:07.834 augmented reality and it's morphed into the mix reality that we're seeing things like the 01:07.845 --> 01:12.934 Oculus Quest Three. And in my experience paired with the right 01:12.944 --> 01:18.934 hardware and software, virtual reality is become so many things, 01:18.944 --> 01:24.489 right? It is uh it, it's gaming for consumers, 01:24.540 --> 01:31.099 it's training and simulation for businesses and enterprise and government and 01:31.110 --> 01:32.449 utility companies. 01:32.660 --> 01:36.489 And it's even situational awareness enhancers for the military. 01:36.910 --> 01:39.599 So I use my mest three. 01:40.209 --> 01:43.709 I, every single day. Honestly, I, I don't think there's a day that I 01:43.720 --> 01:46.989 don't put it on and the folks who organized this, uh, 01:47.000 --> 01:51.029 when they asked me to take part in this tonight, I don't think they even knew that. 01:51.279 --> 01:58.180 But, uh, uh, I think that means personally that it gives me something of a 01:58.190 --> 02:05.050 front row seat to um seeing how this technology is potentially uh going to become a new 02:05.059 --> 02:07.580 kind of social media platform. 02:07.800 --> 02:13.759 It's gonna connect people in entirely new ways that we've never experienced before. 02:13.929 --> 02:20.160 And that's not surprising, you know, VR is immersive, it's compelling and it's combining 02:20.169 --> 02:24.809 with other technologies like artificial intelligence, something that I'm really hoping 02:24.820 --> 02:28.410 we get a chance to talk about up here in just a couple of minutes. 02:28.770 --> 02:35.100 Uh and it's becoming something just totally new and different and exciting in ways that I think 02:35.110 --> 02:40.610 is really without putting too much hyperbole in. It could fundamentally rewrite the DNA of 02:40.619 --> 02:43.649 modern technology. I, I'm super excited about it. 02:43.940 --> 02:50.850 So as executive editor of Forbes vetted, my job is I get to 02:51.139 --> 02:57.789 help sports readers make smart informed purchase decisions about all sorts of products, 02:57.800 --> 03:04.550 uh everything from fashion and travel to mattresses and uh fitness 03:04.559 --> 03:06.130 gear and technology. 03:06.360 --> 03:12.660 And I think that makes me uh especially qualified to say that the technology we're 03:12.669 --> 03:19.600 gonna talk about here tonight is gonna really open up countless opportunities for 03:19.610 --> 03:24.070 us to augment the way that we interact with each other and that we interact with the world. 03:24.479 --> 03:31.449 So the bottom line is that in the wrong with VR we're at a pivotal moment where technology 03:31.460 --> 03:34.750 isn't just a tool. I think it's genuinely a bridge. 03:35.050 --> 03:40.139 Um It's gonna connect us to new realms and augment the way that we interact with the world 03:40.520 --> 03:44.910 and the theme of our discussion today, I'm gonna have to quote this or read this because 03:44.919 --> 03:48.830 it's a mouthful. Um But in part, it's technology is building 03:48.839 --> 03:54.134 more meaningful dimensions to human connections and expanding our interactions and experiences, 03:54.145 --> 03:57.544 like never before. And I know that that's a lot of words, 03:57.554 --> 04:04.195 but uh to me that encapsulates the profound impact that this technology is going to have on 04:04.205 --> 04:09.244 all of us very, very soon in the next few years. So join me, 04:09.255 --> 04:12.975 please. Um As I welcome a couple of folks to the stage 04:12.985 --> 04:18.704 to continue this conversation uh for starters, please welcome a partner and Menlo ventures ad 04:18.714 --> 04:19.714 w 04:25.869 --> 04:29.380 and say hi to the Vice President of Reality Labs, Business Group, 04:29.390 --> 04:30.679 Meta Dan. Re 04:37.649 --> 04:39.510 Hey guys, how you doing? Doing? Great. 04:39.519 --> 04:40.989 Happy birthday again. Thank you. 04:44.149 --> 04:47.489 I suppose you could be more subtle about that to finally get 35. 04:48.589 --> 04:52.220 I'm not supposed to laugh at that. Uh We're the same age. 04:52.640 --> 04:53.940 Yeah. Great, cool, sweet. 04:54.709 --> 04:59.089 So, uh why don't we start off Amy. I would love for you to take a couple of 04:59.100 --> 05:01.839 minutes and tell us a little bit about yourself. 05:02.420 --> 05:03.920 Thanks for having me here today. 05:04.220 --> 05:09.170 Uh So I have a partner at Meow Ventures. We are a venture capital firm based in Meadow 05:09.359 --> 05:12.589 Park. Uh That's the name and, uh, you know, we, 05:12.600 --> 05:15.869 we just recently raised our latest home for a little funds. 05:15.880 --> 05:22.600 We invest in general tech and uh mostly early CHD through series B and uh then I cover 05:22.609 --> 05:27.839 consumer and gaming categories. Uh used to be uh an investor at uh li B and 05:27.850 --> 05:30.579 then also was uh an executive at. 05:31.630 --> 05:38.630 So it's an interesting job and I'm wondering what it's like to be like on the bleeding 05:38.640 --> 05:44.440 edge of making investment decisions that is affecting the technology that we're gonna be in 05:44.450 --> 05:48.540 people's homes. Well, II, I think a lot about little things. 05:48.549 --> 05:51.049 One I can't believe I'm getting paid for what I do. 05:51.260 --> 05:56.149 And the second thing is that after doing this curve over a decade at this point, 05:56.339 --> 05:59.589 you just gotta be, be OK with being involved a lot, right? 05:59.600 --> 06:03.934 Like me, the business is trying to predict out and invest in companies that really are, 06:03.945 --> 06:06.234 will take years to go to market in a lot of cases. 06:06.244 --> 06:09.674 It might not, it might take years after that find funded market said. 06:09.845 --> 06:14.325 And so you, why here at CE S you inspired on what the future looks like? 06:14.334 --> 06:18.464 Really consumer categories. And, uh, yeah, it's a job. 06:19.589 --> 06:21.489 Cool. So, Dan, same question. 06:21.500 --> 06:23.480 Tell us a little about you. Uh, sure. 06:23.489 --> 06:26.890 So, hi. Um, so I, um, I don't know. 06:26.899 --> 06:29.570 How do you think about, well, first I should say I grew up in Ann Arbor, 06:29.579 --> 06:30.799 Michigan or Michigan. 06:31.480 --> 06:37.690 Yes, they were talking about go, there's always like a 3 to 5% of Penny Rose as a Michigan fan. 06:38.070 --> 06:42.000 So, I grew up in Ann Arbor, you might have heard Michigan won the national championship 06:42.010 --> 06:46.929 yesterday. Um So it's a good day, early birthday present 06:46.940 --> 06:49.510 for me. Uh So that's where I grew up. 06:49.519 --> 06:54.269 Um I am uh I sort of other titles coo of Reality Lapse. 06:54.579 --> 07:00.279 Um The way I think about that is so obviously, we changed the name of the company to meta, 07:00.290 --> 07:05.399 to reinforce our commitment to the Metaverse Vrar and the nextgen platform. 07:05.649 --> 07:10.450 Reality lapse is the, is the division within meta that's responsible for bringing that to 07:10.459 --> 07:13.750 the world. And our group, which is about sort of 12 07:13.760 --> 07:19.089 different teams collectively work to guide, guide our product development to make sure 07:19.100 --> 07:22.230 we're aiming at the right market opportunities, the right customers. 07:22.440 --> 07:27.170 Um We go to market ultimately responsible for business results and a lot of the horizontal 07:27.179 --> 07:30.029 operations and, and strategy sort of across the board. 07:30.279 --> 07:34.549 Um to make sure this thing, you know, actually turns into all the, 07:34.559 --> 07:37.950 uh the great words that you said, but obviously we totally agree with in the intro. 07:38.299 --> 07:42.519 Um and my background for that, I've been at meta for almost 10 years now. 07:42.760 --> 07:46.679 I was in sports and media before. So Il Sports and media Partnerships at Meta 07:46.690 --> 07:50.109 before I moved into this role. I was at the NBA for 10 years before that, 07:50.119 --> 07:54.820 whereas president was now up G league, then up D League and I'm a still reforming management 07:54.829 --> 07:58.350 consultant and for that where uh I worked a lot in the tech space, 07:58.359 --> 08:01.209 this is kind of intersection of all those experiences, right? 08:01.429 --> 08:03.269 OK. So Amy back to you. 08:03.279 --> 08:08.049 So obviously, as you said, you were involved in gaming, investment gaming development. 08:08.059 --> 08:15.059 So um in my experience that is a super important uh place for VR as 08:15.070 --> 08:20.790 well. So do, do you see gaming as pushing virtual 08:20.799 --> 08:27.510 reality forward or is it just a um uh a place where 08:27.519 --> 08:31.649 consumers are using it? But really the the advancement of VRS elsewhere? 08:32.320 --> 08:36.010 Yeah, it's a good question because the student, I, I've been an investor in pr for a very long 08:36.020 --> 08:37.770 time in gaming for several years. 08:38.090 --> 08:42.070 This is that a little bit of context and in gaming, there's over 3 billion gamers in the 08:42.080 --> 08:45.530 world. And um and yeah, every year, this game is 08:45.539 --> 08:49.239 actually a bigger category of consumer spend than actually television and music combined. 08:49.419 --> 08:54.039 Um And in, in terms of venture return is actually one of the um places in the last 10 08:54.049 --> 08:57.969 years, really, especially with the rise of mobile gaming and now, 08:57.979 --> 09:03.190 and then also with like VRVR games, I would say that games in, 09:03.200 --> 09:08.419 out in a VR cons, uh, con the form factor is like a very obvious thing that everyone need 09:08.429 --> 09:12.119 really brought as a, as a clear excuse your va lot of others, 09:12.190 --> 09:15.900 you know, like sports, the productivity and, and the fitness et cetera. 09:16.080 --> 09:20.780 But, um, but I think that, um, you know, games have kind of a place that has pushed forward 09:20.789 --> 09:24.322 technology for a larger, for a long time. I mean, 09:24.422 --> 09:30.612 get rid of A, I absolutely, you know, N PC A I and in terms of vri I, 09:30.622 --> 09:34.812 what I'm really excited about is for there to be, um, 09:34.822 --> 09:39.793 you know, kind of like a few orders of maude, more users that can really like, 09:39.802 --> 09:43.945 um, experience what it is to play. Um, I think it's a form factor that really 09:43.955 --> 09:47.585 appeals to a lot of people but still, you know, I think there's something like the 2 million 09:47.596 --> 09:51.875 headsets, you know, out there and which, um, compared to 3 billion players actually just 09:51.885 --> 09:55.096 means that there's a lot more penetration, like remaining itself. 09:55.106 --> 09:59.255 So, um, I think that, um, er, a games absolutely pushing the space. 09:59.265 --> 10:03.015 And, um, the goal is the goal is still the feature of that. 10:03.809 --> 10:07.530 Are there certain kinds of games that work better in VR, 10:07.760 --> 10:11.390 uh, you know, like we've seen the really short form games that, 10:11.400 --> 10:15.539 like, there's one little gimmick, right? There's a physics gimmick that and once you 10:15.549 --> 10:18.090 play that, you don't really need to go back to that game very much. 10:18.099 --> 10:24.719 And then there are the, the AAA titles out there and have either of you seen any one kind 10:24.729 --> 10:29.950 of game work better or do you know, what do you think is the future for gaming in VR? 10:31.200 --> 10:36.280 Um, I mean, I agree that we're still sort of in the first or second inning of not only gaming, 10:36.289 --> 10:40.359 but the other use cases that are gonna merge in immersive experiences, 10:40.369 --> 10:46.099 whether it's social connections or fitness or entertainment or productivity or education. 10:46.380 --> 10:51.299 Um So, so I really agree with that, you know, in terms of gaming specifically. 10:51.580 --> 10:56.570 Yeah, I think like most of the games in VR thus far have been relatively short. 10:56.580 --> 11:00.640 They're not like, you know, hundreds of hours long, right? 11:00.880 --> 11:05.650 Um And they have the, they the best when they're immersive quality and they're highly 11:05.659 --> 11:10.460 interactive and, um but we're starting to see that shift now where like, 11:10.469 --> 11:14.119 for example, as guards are two, which is our newest game, 11:14.130 --> 11:16.549 which by the way, just got 10 out of 10 rating on IGN. 11:16.559 --> 11:20.789 It's probably the best game that uh that's ever been released in VR. 11:20.799 --> 11:24.880 At least we think so we're biased, of course, but that's, 11:24.890 --> 11:30.919 you know, that's approaching hundreds of hundreds of hours of gameplay and it is, 11:30.929 --> 11:35.169 you know, really, truly immersive um sort of, you know, 11:35.179 --> 11:39.130 role playing. Uh There's a lot of the Oh, sorry. 11:39.140 --> 11:43.159 Keep, keep, keep cutting out. It has a lot of those elements that have worked 11:43.260 --> 11:45.690 but it also brings in a lot of the elements that, you know, 11:45.700 --> 11:50.400 sort of, the broader gaming industry has had that frankly hasn't been possible in VR, 11:50.409 --> 11:53.030 I think there's new categories that haven't yet merged yet. 11:53.109 --> 11:56.070 Um, so it, it'll be really interesting to see how it evolved but I really agree with you. 11:56.385 --> 12:00.974 Yeah, there's a couple of things that um all kind of latter opposite experience where they 12:00.984 --> 12:03.804 are. The first thing has been solving the I think 12:03.815 --> 12:10.065 the um like in the dizzy vertigo issues, right? Which I think has been much improved, 12:10.075 --> 12:13.075 like in recent, like um especially in the recent quest. 12:13.085 --> 12:17.929 And then the second thing is the the as the games get longer, 12:17.940 --> 12:22.380 um number of hours played, then the economies of the game can become a lot more deeper. 12:22.390 --> 12:24.770 And then so as an investor, but then also the game deck, 12:24.780 --> 12:29.250 you're always thinking, OK, I'm an amazing game dep I can build a game for a lot of different 12:29.429 --> 12:32.489 platforms. So if I hit it out of the park and I make an 12:32.500 --> 12:35.289 amazing game with like the maximum amount of revenue I can make. 12:35.570 --> 12:39.599 And I think that number needs to be large, like larger, right? 12:39.609 --> 12:44.440 In the in VR spaces are actually this snowball attracting more and more great de which we are 12:44.450 --> 12:48.309 well on the path to because I mean, like, you know, several years ago when that answer is 12:48.320 --> 12:51.710 under 50 million versus, you know, over like billions of dollars. 12:51.719 --> 12:55.390 If you're, you know, building for PC, that answer is pretty simple. 12:55.400 --> 12:58.900 But as that is shifting, you'll see more and more for the score. 12:58.909 --> 13:03.330 I do. OK. I actually there, there's a product that I want 13:03.340 --> 13:07.179 to talk about, Dan. So everybody knows the, the Quest Three, 13:07.190 --> 13:09.510 right? Like that, that product is out there. 13:09.710 --> 13:16.489 But um your uh your group also has the ray band me and I'm not even 13:16.500 --> 13:20.159 super familiar with that. So if we want to talk about that a little bit, 13:20.169 --> 13:22.640 could you take a moment? Just explain that product to us? 13:22.890 --> 13:28.570 I'm happy to and maybe I'll start with like, like talking about why we're on such broad ends 13:28.580 --> 13:31.349 of the spectrum, a device spectrum. So, you know, 13:31.359 --> 13:38.000 ultimately for meta our vision here is that there is an entirely new computing platform 13:38.010 --> 13:40.950 coming. Uh it, the smartphone is not the end of the 13:40.960 --> 13:43.570 line. Um There, there are new form factors and new 13:43.580 --> 13:49.890 experiences that are, that are coming eventually, that will um really blend the best 13:49.900 --> 13:53.969 of our digital experiences that we get in our smartphone and our laptops. 13:54.159 --> 13:57.210 Um but not have it be in this little tiny screen, right? 13:57.219 --> 14:01.510 Have it be overlaid from our for a field of view, be fully immersive. 14:01.570 --> 14:06.039 Um you can toggle back and forth where you get the best of the sort of digital information and 14:06.049 --> 14:10.169 connectivity that you enjoy, but also be present for the moments that matter because 14:10.179 --> 14:12.539 right now you have to trade off between those two things, 14:12.549 --> 14:16.469 right? And so we're hitting this from two sides of the 14:16.479 --> 14:20.650 spectrum, right? Because ultimately the form factor is a pair of 14:20.659 --> 14:22.450 glasses just like you wear it, Dave, right? 14:22.770 --> 14:27.960 Um That have all the computing capabilities, many of which many of those things haven't been 14:27.969 --> 14:33.640 invented yet to overlay digital augments give you sort of real time a I powered information 14:34.020 --> 14:36.669 um that can see what you see and care that you hear. 14:37.000 --> 14:41.700 Um And you know, I sort of think of it like if you ever watch a American football game from 14:41.710 --> 14:45.190 the eighties and you're like, where's the, where's the first outline? 14:45.200 --> 14:47.289 Where, what's the score? Right? 14:47.299 --> 14:50.359 It's like that's, that's what our world is like today. 14:50.369 --> 14:54.919 But when you have these glasses, you'll have all this information that you need to dig in 14:54.929 --> 14:56.150 your phone for today. 14:56.609 --> 14:59.770 Um That will really just like create superpowers for everybody. 14:59.780 --> 15:01.289 So that's, that's what's coming. 15:01.630 --> 15:08.369 Um Quest three is one angle to get there. The other angle is smart classes where we 15:08.380 --> 15:13.000 partner with so of Zoa who makes every basically every pair of sunglasses you've ever 15:13.010 --> 15:19.969 bought Sata makes and um and we have Rayan meta smart classes that are 15:19.979 --> 15:25.460 not everything that I just described today, but they give you many of the capabilities you 15:25.469 --> 15:28.619 enjoy your phone today without having to take your phone out of your pocket. 15:29.010 --> 15:35.989 So they have 1212 megapixel camera, uh 12 megapixel cameras in the um in the 15:36.000 --> 15:39.020 frame. So you can capture photos, you can capture 15:39.030 --> 15:41.849 video without having to pull out your phone. So you, 15:41.859 --> 15:46.630 you capture the capture the moment while experiencing the moment they have audio built 15:46.640 --> 15:51.049 in um into the uh into your sort of the the piece that goes over your ear. 15:51.150 --> 15:55.250 So you can discreetly listen to music podcast, take call without headphones, 15:55.299 --> 15:56.770 you can hear it. Don't have to compare it. 15:56.799 --> 15:58.510 It's got, you have to try it. It's really amazing. 15:58.919 --> 16:05.700 Um, and it's got A I in the classes so that you can sort of use the A I assistant as you would 16:05.710 --> 16:09.210 any other chat bot today and it will in real time, you know, 16:09.219 --> 16:14.820 tell you what's going on and in three months or so, we'll roll out a feature for A I where the 16:14.830 --> 16:20.159 A I can see what you're seeing. So you can look at a menu in Spanish and say, 16:20.409 --> 16:23.820 you know, what, what are these things and it will translate for you in real time. 16:24.289 --> 16:26.950 Um, or you can take up, they can look at the wind and say, 16:26.960 --> 16:29.590 what is that? And it will tell you that's the wind and give 16:29.599 --> 16:33.440 you, give you back information, which I think will start to show the power of where this is 16:33.450 --> 16:36.309 going and they look cool. They look cool too. 16:36.380 --> 16:39.070 It's, it's like really flying off shelves right now. 16:39.080 --> 16:43.229 We're really happy with the way it's selling. Um, and we think this is another new category 16:43.520 --> 16:45.309 that will be great on its own. 16:45.719 --> 16:48.469 Um, but also is a stepping stone in that long term position. 16:49.200 --> 16:55.039 So I was there and so I, I do feel cooler than much cooler than when I had a lot. 16:57.570 --> 17:03.630 So I city bike a lot in New York and I wear them uh pretty much all the time. 17:03.640 --> 17:08.780 Like to listen to music and, you know, it would be cool if it can also warn me when someone's 17:08.939 --> 17:13.119 hi. Yeah, we'll capture, we'll cap that, use case 17:13.130 --> 17:15.069 for you. But truly that is the thing, like, 17:15.079 --> 17:17.410 eventually you don't know, like now I'm making stuff up but like, 17:17.729 --> 17:21.530 you know, and you can imagine in a world where, you know, 17:21.540 --> 17:26.160 a I have traffic patterns, you know, they understand where they understand where you are. 17:26.339 --> 17:30.079 They could sort of give you not only turn by turn directions but like avoiding like real 17:30.089 --> 17:32.099 time things because they could also see what you see. 17:32.619 --> 17:37.069 Um So there might be something that's coming at you that you don't see but that it alerts you 17:37.079 --> 17:41.199 to um and sort of give you a heads up. So like those are the kinds of like 17:41.209 --> 17:47.520 capabilities that sort of feel crazy now, just like in the nineties when they said we'd have, 17:47.530 --> 17:50.739 we'd have things in our pocket that would give us turn by turn directions where we went and 17:50.750 --> 17:53.239 we're all like, oh way, no way that's happening. 17:53.520 --> 17:56.520 Um This kind of stuff is coming in, this kind of form factor. 17:56.530 --> 17:58.640 It's pretty exciting and this is just the beginning of it. 17:59.219 --> 18:03.959 I, I can remember in college having conversations with my roommates and saying, 18:03.969 --> 18:09.979 oh, yeah, all I want is a little memory cube that I can fit in my pocket that will hold all 18:09.989 --> 18:14.880 all my music, right? And I had no idea how quickly that the 18:14.890 --> 18:19.390 technology was going to evolve, to give me that and to give me turn by turn directions and you 18:19.400 --> 18:23.250 know, God knows everything else and podcasts. 18:23.459 --> 18:30.050 Yeah. But uh in addition to all that 2023 last year 18:30.229 --> 18:34.270 was the year of generative A I, right? It's the, 18:34.280 --> 18:40.000 the year that it exploded onto the scene in a way that was just truly astounding. 18:40.010 --> 18:44.410 And I think a lot of people by surprise. So you had you chat G BT, 18:44.420 --> 18:49.949 you had uh for, for tax, you had mid journey that people were making truly unbelievable 18:49.959 --> 18:53.209 images with. And one of the things that I find interesting 18:53.219 --> 18:58.780 is that there is potentially, right? This, this crossing of paths of, 18:58.989 --> 19:03.569 of generative A I and virtual reality, mixed reality. 19:03.920 --> 19:09.964 I, I'm curious what you guys think about the future of the 19:09.974 --> 19:16.405 Vrmrar, whatever we're calling all of it and uh like user generated 19:16.415 --> 19:19.925 content, people creating their own environments, people, you know, 19:19.935 --> 19:24.604 just like creating their own avatars just with their voice and stuff like that. 19:24.854 --> 19:30.444 Uh, is, is that Bible, am I not seeing the true potential? 19:30.454 --> 19:31.795 What, what do you guys think? 19:33.599 --> 19:35.290 I mean? Yeah, absolutely. 19:35.300 --> 19:39.140 I mean, definitely an iphone moment JG BC launch and, 19:39.150 --> 19:41.729 uh there's like an absolute explosion of products. 19:41.739 --> 19:45.939 Well, um, and I think they need to be launched with a lot of the larger companies. 19:45.969 --> 19:50.750 Um certainly a lot of start ups getting um you know, launching their products and um exposure 19:50.760 --> 19:55.699 of, you know, LL MS within also image models. And then now you have like video models and, 19:55.920 --> 20:02.339 and then three of us is all super exciting. I, when I think of uh generated A I and A RBR, 20:02.449 --> 20:04.910 there's a couple of different ways in which they come together. 20:04.979 --> 20:08.790 So the first one is orthogonal one, which is, you know, 20:08.800 --> 20:13.910 you need a lot of content um to really, you know, make a lot of mixed reality and also 20:13.920 --> 20:18.180 virtual reality experiences and that they with great content is that they're extraordinarily 20:18.189 --> 20:19.520 expensive to produce. 20:19.760 --> 20:24.199 And so uh one of the early use cases that really, you know, 20:24.209 --> 20:27.520 kind of left out of the gate um was actually, you know, 20:27.530 --> 20:30.839 kind of genii and fire content. And in fact, a lot of people think this year 20:30.849 --> 20:34.650 we're going to see an explosion of that in different types of media again, 20:34.660 --> 20:39.369 image, but also video and um you have become ever more realistic. 20:39.380 --> 20:46.189 And uh and so as you, as there's a lowering of the bar and treats you great content, 20:46.199 --> 20:49.920 and there's actually quite a healthy debate around whether ja I can create great content at 20:49.930 --> 20:51.689 all. Maybe you can create you little content but 20:51.699 --> 20:56.839 create content involves randomness and you know, and uh and on spontaneity, 20:57.439 --> 20:59.770 which is, I think it's a little difficult for a guy to generate, 20:59.969 --> 21:04.560 um you know, we'll, we'll see how all of that feeds into um you know, 21:04.569 --> 21:07.540 a series that content in a more three dimensional space. 21:07.660 --> 21:09.800 So that's, that's one area that we're calling ECL LA. 21:10.099 --> 21:13.640 Yeah, I mean, I certainly agree with that. I think that lowering the barriers of content 21:13.650 --> 21:17.589 creation for developers, for individual creators right now, 21:17.599 --> 21:22.670 like building the world and horizon or any other sort of metaverse like experience like is 21:22.680 --> 21:23.790 a lift, right? 21:24.119 --> 21:30.420 And um and we do think that it's very viable that you can use generative A I tools to pretty 21:30.430 --> 21:33.489 quickly create, create these worlds and then, and then you tweak it. 21:33.709 --> 21:37.729 We're, we're working on basically starting with the NP CS environments, 21:37.739 --> 21:40.760 but eventually we think we'll get to that sort of full blown experience. 21:40.770 --> 21:45.560 So certainly in like the kind of VR immersive space, that's a key area for A I, 21:45.569 --> 21:51.979 I think another one is if you believe that these devices will become as 21:51.989 --> 21:58.489 ubiquitous and U used as often as your smart modes today then kind of A I will kind of let 21:58.500 --> 22:01.819 you like power everything, right? And so for, 22:01.829 --> 22:06.449 for us at meta where we've been investing in this for 10 years and we're the leaders in the 22:06.459 --> 22:09.579 open open source A I model space. 22:09.810 --> 22:14.170 Um We are, you know, with our llama, with our llama platform, 22:14.180 --> 22:18.890 we have 100 million downloads or so so far, 13,000 des are already like building models off 22:18.900 --> 22:23.060 of it. Um We are using that to build our own consumer 22:23.069 --> 22:30.040 facing and, and business facing tools that right now are very smartphone center but will 22:30.380 --> 22:35.319 eventually will port over to these devices. So these are obviously the sort of A I system 22:35.329 --> 22:40.689 type use case that people are familiar with the multimodal exper thing that I described earlier 22:40.699 --> 22:44.050 where I can see what you see and what you hear. Um We're, 22:44.060 --> 22:48.280 we're creating a, a platform called A I studio where we want, 22:48.369 --> 22:53.079 we are developing kind of custom tools and we want developers to build custom tools and these 22:53.089 --> 22:58.135 like customer service for businesses um which we think can really revolutionize. 22:58.194 --> 23:03.435 Yeah, that experience and, and shopping and commerce um and all that will pork over to 23:03.444 --> 23:07.915 these immersive devices and experiences and sort of we did make them a lot better and much 23:07.925 --> 23:12.984 more intuitive and natural and anticipatory um where you don't necessarily have to issue the 23:12.994 --> 23:17.204 command, it will sort of understand what's happening and suggest suggesting to you. 23:17.385 --> 23:22.670 So I think it's like, actually quite profound and I think the way that we feel like we're 23:22.680 --> 23:27.199 doing everything manually today and we have to go to the thing we want to do, 23:27.500 --> 23:32.469 the thing we should be doing will come to us uh in these devices. 23:32.520 --> 23:36.079 And I think it will just unlock a lot of capabilities that I think are kind of hard to 23:36.089 --> 23:40.300 imagine right now. But I think we will be really cool related to 23:40.310 --> 23:42.410 that. And, you know, you mentioned businesses. 23:42.420 --> 23:49.369 Um It, it seems to me that one of the ways that gaining cross paths with business 23:49.380 --> 23:53.530 is in the form of training and simulation, uh simulations especially. 23:53.540 --> 24:00.089 And I know I've in my VR research, I've run across a number of uh apps that like there's a 24:00.099 --> 24:05.729 utility company that trains people on emergency procedures in VR. 24:05.900 --> 24:11.910 Uh There is uh there's an app that teaches people to become better public speakers. 24:12.099 --> 24:19.030 Uh I forget the name of that one, but uh I'm curious if you have had a lot 24:19.040 --> 24:24.819 of interaction with businesses and enterprise in this field and is this something that they 24:24.829 --> 24:28.430 embrace? Do they see that there are roadblocks on the 24:28.439 --> 24:30.709 way to implementing this? What's your experience? 24:30.719 --> 24:33.930 Yeah, it's a great question. We're really bullish on sort of the enterprise 24:33.939 --> 24:37.859 productivity work side of the house too. And if you think about like PC adoption and 24:37.869 --> 24:41.969 what drove that to be successful, it sort of, you know, 24:41.979 --> 24:47.390 there's two things like flex simulators and games for like the consumers and then like 24:47.400 --> 24:51.849 spreadsheets at work, right? Or like the ways in and then they converge into 24:51.859 --> 24:55.109 the way we use these things today. We think it will probably play out similarly 24:55.119 --> 25:00.449 for these devices where you're right that the primary like the really high ro I use case 25:00.459 --> 25:06.260 today is a training um where we're seeing a ton of inbound from companies who are really 25:06.270 --> 25:11.030 interested uh because they see that it's Iroy is more effective, 25:11.040 --> 25:15.069 it's faster and it's cheaper and people retain information better. 25:15.079 --> 25:21.400 So like there's a great case study with pfizer where um they were training lab technicians to 25:21.410 --> 25:27.719 um to create COVID-19 doses and they saved $23,000 per technician by training in 25:27.729 --> 25:31.969 VR and, and that doesn't even count for the, the speed savings, 25:31.979 --> 25:34.869 it was more effective and it was safer. Um Right. 25:35.099 --> 25:38.540 So that's just one example, but there's numerous examples. 25:38.550 --> 25:41.369 And so that's the number one use case that's coming to us. 25:41.380 --> 25:42.550 It's very obvious. 25:42.780 --> 25:48.150 Um And it's kind of very quick ro i the other, there's a lot others that are emerging though, 25:48.160 --> 25:51.760 there's creative design which are really starting to see a lot of attraction in there's 25:51.770 --> 25:55.650 collaboration, there's community building, you know, sort of virtual meetings and community 25:55.660 --> 25:57.479 building on a virtual basis. 25:57.699 --> 26:03.280 Um The design one is also starting to kick in where like there's a um university college in 26:03.290 --> 26:07.540 London, the another farm example, they were building a new Pharma lab, 26:08.199 --> 26:13.300 they part partner with the German architecture firm and they cut down the time it took to 26:13.310 --> 26:17.510 build the lab. Um They cut it down to two year cycle instead 26:17.520 --> 26:23.319 of like a 5 to 10 year cycle by, you know, using VR to effectively design things that they 26:23.329 --> 26:27.140 would have had to physically prototype um previously and would have elongated the end 26:27.150 --> 26:30.619 with less she burn a lot faster. So um there's a lot of those use cases that are 26:30.630 --> 26:37.189 emerging that I think will aren't, will not only like sort of um create a lot of value for 26:37.199 --> 26:40.780 businesses, but will also be on ramps to the broader adoption that you guys are talking 26:40.790 --> 26:45.569 about the barrier. He also the barrier um has been thus far, 26:45.579 --> 26:49.380 it hasn't been easy to deploy these devices at scale in companies, 26:49.390 --> 26:51.339 right? Because, you know, we all work for companies 26:51.349 --> 26:54.849 and it guys not gonna allow you just to put a device on the network, 26:54.859 --> 26:57.319 right? Um So we just launched a product called Best 26:57.329 --> 27:01.130 for Business, um which does it's a subscription service that allows for that seamless 27:01.140 --> 27:04.989 deployment. We launched it in, you know, late Q four. 27:05.410 --> 27:09.260 And that's all the big barrier. So we've got lots of inbound and engagement on 27:09.270 --> 27:11.369 that. And I think once that connects, I think that 27:11.380 --> 27:15.719 will really accelerate the adoption. Um But the case studies are real that this is 27:15.729 --> 27:19.229 going back but excellent. So believe it or not, 27:19.239 --> 27:25.109 our time is almost up. So I wanted to ask you guys one last question 27:25.359 --> 27:28.260 and that is what are you most excited about in this space? 27:28.270 --> 27:33.569 Is there anything that you think is, uh you know, really like, 27:33.599 --> 27:38.920 uh a killer app or the direction of the future in this uh VR mixed reality. 27:38.930 --> 27:45.300 So on, on the VR mixed reality side, one of the things that the um large LL MS are also focus 27:45.310 --> 27:49.910 is on right now is how to be a second pair of o with some guys in the can as well, 27:49.920 --> 27:53.569 right? Because that adds such a rich layer of data 27:53.630 --> 27:58.670 that it can then interpret and we pick it up. Yeah, a lot farther in this world of like 27:58.680 --> 28:02.239 actually having a personal assistant with you if you can do that. 28:02.439 --> 28:06.890 And then the next step after that is like, well, what if it starts interacting on a pistol level, 28:06.900 --> 28:10.060 you know, with hardware and uh and then you have, you know, 28:10.069 --> 28:14.219 really like the feature of that. And so I think that is a pretty great through 28:14.229 --> 28:17.880 step for a lot of these large um large models right now. 28:17.890 --> 28:20.729 And um and that they can lock, unlock all of these. 28:20.770 --> 28:25.530 The, we got to get you in the uh our beta test for our multimodal smart since you're such a 28:25.540 --> 28:28.839 big ray and meta smart as us. So let's, let's guys, 28:28.849 --> 28:32.290 let's let's sign her up. Um you look at meta, 28:32.300 --> 28:34.589 we're all about connecting the world, right? That's our mission. 28:34.599 --> 28:35.849 That's true for this too. 28:36.050 --> 28:41.670 So the thing I'm most excited about this new device category that is emerging and, 28:41.680 --> 28:47.510 and platform that's emerging is to improve, increase the degree of empathy and 28:47.520 --> 28:49.260 understanding that people have. 28:49.800 --> 28:53.829 Um for those of you that have been in VR it really is like in real life, 28:53.839 --> 28:58.459 you can really experience what life is like in someone else's shoes in a way that's kind of 28:58.469 --> 29:01.329 impossible without actually being in the person's shoes. 29:01.430 --> 29:07.010 So there's um there's a documentary about what it's like to be black and pulled over by the 29:07.020 --> 29:09.589 blitz. There's a documentary about what it's like to 29:09.599 --> 29:13.479 be blind. Um And if you go through these experiences, 29:13.489 --> 29:18.069 you just get a whole new sense for what other people are experiencing. 29:18.250 --> 29:24.319 And I think that really has very profound implications on how we connect as humans, 29:24.459 --> 29:27.160 um how we understand each other and how we support each other, 29:27.170 --> 29:28.439 how we build a community together. 29:28.689 --> 29:35.469 I also think the um on the uh A R side, what you're talking about 29:35.780 --> 29:38.630 um the ability to basically real time translate language. 29:39.069 --> 29:45.020 Um You know, as you're out in the world will just reduce barriers for understanding other 29:45.030 --> 29:48.040 culture, connect with different types of people that exist today. 29:48.050 --> 29:51.270 So I just, that brings us back to our social mission. 29:51.280 --> 29:52.550 That's what we're here for. 29:52.770 --> 29:55.130 And um at the end of the day. It's cool tech. 29:55.430 --> 29:59.630 It's like it solves a bunch of use cases that we use laptops and desktops and mobile phones 29:59.640 --> 30:02.390 for today. But I think that's like really profound. 30:02.689 --> 30:06.770 Um I think if we get that right, I think we'll all be really proud of what we get here. 30:07.560 --> 30:11.270 Thank you, Amy Dan. Thank you guys so much, big round of applause 30:11.339 --> 30:12.979 for this guys. Thank you. 30:16.500 --> 30:21.439 So with that said, it is my privilege to introduce our keynote speaker for the evening. 30:21.449 --> 30:26.119 A professor, author and named one of linkedin's top voices in tech. 30:26.300 --> 30:29.729 Please welcome the CEO of the Poner Group, Shelley Maher. 30:32.569 --> 30:37.459 Very thanks so much. Truly appreciate it right now. 30:37.469 --> 30:40.680 I got my, I got my meta glasses on now. So I'm feeling very, 30:40.689 --> 30:42.290 very banished. Hold on. 30:42.380 --> 30:43.680 I'm taking a picture of you. 30:44.180 --> 30:45.469 I'm taking a picture of you. 30:45.780 --> 30:48.380 I was like this is not creepy, right? I take a message of you. 30:48.390 --> 30:50.670 Take a picture of you guys, take a picture of that. 30:50.680 --> 30:53.829 Now we take a video of everybody. Look, he's videoing me and I'm videoing him. 30:53.839 --> 30:56.089 That's this is really great. 30:56.319 --> 30:59.969 Um It's got Spotify, you all know, right? You also have this, 30:59.979 --> 31:03.760 a whole bunch of stuff is really super fun. The only problem with these for me right now is 31:03.770 --> 31:07.859 that I didn't go to lens crafters and therefore I don't have prescription lenses. 31:07.869 --> 31:11.359 These are transition lenses, which is awesome because they got dark when I warm outside. 31:11.400 --> 31:13.699 The problem is I can see nothing. So you're going to forgive the other, 31:13.709 --> 31:19.939 taking the pictures much better. Hi, how is everybody? 31:21.969 --> 31:28.479 Hi, how is everybody cos so I spent the entire day on the floor, 31:28.729 --> 31:32.619 which was amazing. Um How many of you have made in the show floor? 31:33.530 --> 31:35.219 How many of you thought it was amazing. 31:36.739 --> 31:40.119 Not so many. It was amazing. 31:40.500 --> 31:46.510 Remember that thing where they say you get like 1% better every day and at the end of the year, 31:46.520 --> 31:48.000 you'll be 37% better. 31:48.300 --> 31:51.089 If that is the description of CBS 2024. 31:51.349 --> 31:54.359 Every single thing you're seeing here is intervent better. 31:54.520 --> 31:57.290 A little better screen life, a little better battery life, 31:57.300 --> 32:01.390 a little bit processor, a little more storage, a little bit better of everything. 32:01.569 --> 32:05.949 The difference is that here when it's behind the scenes, 32:05.959 --> 32:11.010 you don't get a bright shiny new object, what you get is an incremental benefit and we have 32:11.020 --> 32:15.180 consumer empowerment. So the lens you need to look at C DS through is 32:15.189 --> 32:16.489 a really simple lens. 32:16.989 --> 32:21.500 Technology is meaningless unless it changes the way we behave. 32:21.599 --> 32:24.930 So if you're walking by a technology, you don't think it's gonna change the way someone's gonna 32:24.939 --> 32:28.329 act tomorrow or it doesn't have the power to change the way they act, 32:28.339 --> 32:30.219 you will walk right by and there's plenty of that. 32:30.229 --> 32:32.910 I'm not gonna argue when you're not excited about something. 32:32.920 --> 32:35.560 It's because it doesn't make you feel like it's gonna change the world. 32:35.890 --> 32:38.869 And also there was another problem, uh, on the floor today, 32:38.880 --> 32:43.939 which I can't do anything about as, you know, everybody believes that A I was invented on 32:43.949 --> 32:45.560 November 30th 2022. 32:45.930 --> 32:49.150 And we wasn't, by the way, it was invented in 1943. 32:49.160 --> 32:51.390 But that's a longer story that we won't tell today. 32:51.520 --> 32:58.400 But, but the paint wasn't dry on the letters A I, that people had painted on their boots 32:58.430 --> 33:01.969 everywhere. You know, A I toaster ovens, A I paper plates. 33:01.979 --> 33:03.829 A I, everything like it didn't matter what it was. 33:03.839 --> 33:09.280 It was a I powered that obviously wasn't true, but people wanted you to believe that it was. 33:09.290 --> 33:11.079 So you had to kind of cut through that. 33:11.780 --> 33:15.550 There's one super exciting. Oh my God. Wow. 33:15.560 --> 33:19.560 Gee whiz. Holy good night Ce S delivered. 33:19.780 --> 33:22.750 And it actually, uh, it's at the Samsung exhibit. 33:23.180 --> 33:25.359 You must get over to Samsung. 33:25.699 --> 33:28.119 Uh, don't win on the line. Just tell them that, 33:28.130 --> 33:29.719 uh, Mark Zuckerberg sent you. 33:30.170 --> 33:33.430 And, um, you know, that'll probably get you in faster. 33:33.790 --> 33:37.319 Maybe. Um, you have to go to Samsung and you walk 33:37.329 --> 33:41.579 straight to the back unless you're interested in chromebooks or refrigerators or washing 33:41.589 --> 33:44.550 machines or any of those stuff, which, you know, was awesome. 33:44.689 --> 33:46.030 Walk straight to the back. 33:46.479 --> 33:50.109 And what you will see there is the first ever micro led, 33:50.400 --> 33:55.310 uh, four K. Actually, there is more than four K monitor 33:55.709 --> 33:59.640 that is completely transparent and they have two sets of monitors. 33:59.650 --> 34:02.449 They have one set of the back that's a traditional set of monitors. 34:02.520 --> 34:06.949 And then in front of it, they have the stress hair monitors and what they are displayed on 34:06.959 --> 34:10.590 the screen will stop your heart. You've never seen anything like it. 34:10.600 --> 34:13.179 You're unlikely to see anything like it anywhere else. 34:13.409 --> 34:19.810 It is absolutely breathtaking. Now, what are the value of this particular tech? 34:19.820 --> 34:22.120 What are we gonna do with it? Is it behavior changing? 34:22.129 --> 34:26.310 And the answer is no. So through my filter, I'd have to say we have 34:26.320 --> 34:32.989 to ignore this but we don't because what this will probably be used for is 34:33.000 --> 34:38.929 commercial experiences and experiential spaces. Exactly as you're seeing it displayed is 34:38.939 --> 34:44.229 probably it only use there isn't known workflow and process for transparent screens. 34:44.239 --> 34:48.129 The editing process would be different. Everything about making this experience would 34:48.139 --> 34:51.610 be different when you see it. You're going to realize that in a world where 34:51.620 --> 34:58.375 consumer experience is so important where we, we are bridging this world between um virtual 34:58.385 --> 35:04.935 reality and actual reality where we are trying to turn data into action using streaming data, 35:04.945 --> 35:11.655 behavioral data, batch data, combining them all simultaneously in near real time or real time. 35:12.040 --> 35:16.469 Now, in an era of generative A I where we can have low or no cost, 35:16.479 --> 35:21.340 it also near or at real time generate experiences that are data driven. 35:21.350 --> 35:25.229 We find ourselves in a place where that kind of display could be commercially, 35:25.239 --> 35:29.209 extremely useful. Where wherever you think if you are a 35:29.219 --> 35:34.300 restaurant owner, a hotel owner, if you're building some kind of retail experience that no 35:34.310 --> 35:38.139 one's ever seen before, this kind of display technology is pretty spectacular. 35:38.350 --> 35:41.370 The other thing about many led s that I think are, are important. 35:41.389 --> 35:44.649 You will see, see them. If you walk around the floor you'll see at SK, 35:44.659 --> 35:49.409 which is a telecom company, the strangest of all displays ever in the history of C DS. 35:49.419 --> 35:52.419 And I've been coming here, I don't know, for a very long time, 35:52.429 --> 35:57.600 like decades, I've been doing tours, uh for the executive experiences, 35:57.610 --> 36:01.199 um, floor tours and executive briefings since 1996. 36:01.209 --> 36:05.729 And, and we take all kinds of people around the floor and we do a lot of research and to make 36:05.739 --> 36:09.080 sure we see everything. And in all the years I've been coming in a ce 36:09.090 --> 36:15.949 si have never seen a booth, ever, ever, ever like SK uh their telecom 36:15.959 --> 36:22.449 company, they built a, an amusement park with their own sphere in it and a dancing 36:22.459 --> 36:25.429 car and a flying carpet and it's huge tree. 36:25.969 --> 36:30.379 It's, and it looks like Nickelodeon. All the people who build like Nickelodeon, 36:30.389 --> 36:32.169 like threw up in there. It's crazy. 36:32.280 --> 36:36.209 It's just like this weird primary color psycho place. 36:37.070 --> 36:43.379 What, what, what you'll see there is 36:43.939 --> 36:49.820 the sphere wrapped in led screens with screens. You will see a giant curve display. 36:49.830 --> 36:55.100 It's probably 35 40 ft diagonal. It's probably 270 degree field of view. 36:55.399 --> 36:58.530 Uh The this flying car, the dancing car, not flying car, 36:58.540 --> 37:01.560 the dancing cars, flying carpet, magic carpet, magic carpet, 37:01.570 --> 37:07.020 dancing car there. It's not mine is covered in display technology. 37:08.020 --> 37:14.969 It immediately screams to you that we're in a world where you can build anything and 37:14.979 --> 37:21.739 personalize it using the data tools that we currently have as well as the new tools that 37:21.750 --> 37:25.320 are evolving. Uh Anybody here who has worked with Lama code 37:25.560 --> 37:29.459 Lama who worked with any of meta A I tools, you know, if you've worked with Dolly, 37:29.469 --> 37:36.290 if you work viry, you know how quick and how easy it is to create an immensely wide 37:36.300 --> 37:42.500 range of visuals or immensely wide range of audio experiences as well as voiceovers. 37:42.639 --> 37:46.830 So when you start seeing what SK A did it first, you kind of go. 37:46.840 --> 37:50.560 No, this is dumb, it makes no sense. I've never seen anything like this at CE S and 37:50.570 --> 37:52.560 then you realize immediately like that's the whole point. 37:53.560 --> 37:56.179 That is the whole point I'm talking about it. 37:57.340 --> 38:01.479 I would not be talking about SK to this group. They had not built the most ridiculous 38:02.389 --> 38:05.169 Instagram ready experience of the history of CE S. 38:05.280 --> 38:08.929 And that's exactly what it is a ridiculous Instagram ready experience. 38:09.040 --> 38:14.219 So, Kudos to the marketing department at SK because you got me to take an organization that 38:14.229 --> 38:16.729 would never be on my radar and put it front and center in. 38:16.739 --> 38:20.020 My, I'm thinking about that. Why big lessons? 38:20.729 --> 38:26.000 The other thing you're gonna see is LG put out an OLED transparent display not to be outdone 38:26.010 --> 38:31.060 by Samsung, except they were outdone by Sung because the old display is more translucent 38:31.070 --> 38:34.850 than transparent and it's not quite up to stuff. And the, 38:34.899 --> 38:39.340 the reality is that Samsung has just won this particular award. 38:39.719 --> 38:45.010 So what else is on the floor? There's a lot of health care. 38:45.020 --> 38:50.449 A lot of sleep, sleep seems to be a big thing. And II I think the key takeaway from North Hall, 38:50.459 --> 38:56.820 if I have one is that there's a clear delineation technologically between health span 38:56.830 --> 39:01.110 and lifespan. A lot of companies are trying to keep you well 39:01.149 --> 39:04.780 and healthy and feeling healthy and give you tools to do that. 39:04.790 --> 39:10.030 And there's an interesting strategy on display that I I has been around for a while but now 39:10.040 --> 39:12.120 feels more meaningful than it has. In the past. 39:13.340 --> 39:18.000 There seems to be three prongs to the, to the attack. 39:18.010 --> 39:21.760 One is that you'll have an app that has a subscription to it. 39:21.770 --> 39:23.760 So there's some digital app component. 39:24.090 --> 39:26.800 Then there's a piece of kit. It doesn't matter what that kit is. 39:26.810 --> 39:28.679 Something you buy. There's in the drugstore, 39:28.689 --> 39:32.459 the supermarket, but it's a thing. It's $50 it's $100. 39:32.489 --> 39:34.879 And then there are the expendables that you have to replenish it, 39:34.889 --> 39:38.719 whether it's cartridge or filter or something that is expendable. 39:38.729 --> 39:41.800 So there's three revenue streams coming off all these health apps. 39:41.810 --> 39:46.195 One is the digital um subscription itself. The other is the extendable, 39:46.205 --> 39:50.324 which is constant and also gets you a reach out clientele and a subscription clientele, 39:50.334 --> 39:55.274 which really is a big deal and then a piece of kit which ultimately will wear out but not 39:55.284 --> 39:59.915 necessarily quickly. So this is being replicated everywhere you see 39:59.925 --> 40:06.669 in the health care space, wherever anybody is super serious about um making money 40:06.729 --> 40:13.000 in health span or wellness. Uh The other thing that I found interesting is 40:13.010 --> 40:20.010 that there's less voluntary big health on the floor than there's ever been 40:20.020 --> 40:22.649 for a while. You can see all the big healthcare companies. 40:22.659 --> 40:27.719 Now, Abbot's here, they're here in force, but we're not seeing as many of the um health and 40:27.729 --> 40:31.550 wellness organizations, the professional ones, not as many insurance companies. 40:31.780 --> 40:34.129 Uh automotive, the big three are not here as you know, 40:34.389 --> 40:39.169 they aren't the slide this and, and GM and Ford this one out, 40:39.179 --> 40:42.399 Mercedes is here in force. They're doing what they do. 40:42.449 --> 40:47.790 I think you can know for a fact that electric vehicles are all the rage and all things, 40:47.800 --> 40:53.169 charging station and electric and autonomy and self driving is been deprecated. 40:53.229 --> 40:55.550 What has not been deprecated is driver assist. 40:55.899 --> 40:59.330 Uh We're seeing the best driver assist tools we've ever seen. 40:59.340 --> 41:03.739 I I think that's the path to autonomous driving, adaptive cruise control, 41:03.750 --> 41:07.870 uh accident prevention self parking, all the kinds of things that you could really use with 41:07.879 --> 41:10.879 your existing car. We haven't seen as many hybrids. 41:10.889 --> 41:14.729 Uh, we're really seeing pure evs and everyone seems very, 41:14.739 --> 41:19.570 very, very interested in entertainment inside the car as if we're not gonna have to do much 41:19.580 --> 41:22.550 except be entertained whether that's true or not. 41:22.580 --> 41:24.830 I don't know. But the car companies want you to feel like 41:24.840 --> 41:31.250 they've got a very good handle on. Uh, they've got a very good handle 41:31.340 --> 41:34.959 on your entertainment. Sony made a deal with Honda. 41:34.969 --> 41:36.800 They have a new company called Fila. 41:38.409 --> 41:40.149 Don't be a hater. The name is weird. 41:40.489 --> 41:46.989 Um, but the car is like an exterior display where they tell you what you're watching. 41:47.000 --> 41:50.129 Like, I don't know if I want anyone else that I'm watching Spiderman and the Spiderverse. 41:50.139 --> 41:53.540 Like that's what's on the front of the car. Then the inside of the car is like this massive 41:53.550 --> 41:57.870 glass panel and it's just like, customize your experience and the product manager you can like 41:57.879 --> 42:00.449 with clouds up and like you're driving through clouds, it's like, 42:00.459 --> 42:04.010 really, that's sort of me looking at, looking at the clouds off the road. 42:04.179 --> 42:08.290 Apparently they're thinking that might happen, that car may show up in 2025. 42:08.620 --> 42:14.489 Um The last thing I will tell you is that, so this show, 42:15.439 --> 42:19.290 if you know where to look is about turning data into action, 42:19.790 --> 42:23.780 it's not so much about A I but the computational tools that we have for everything. 42:23.790 --> 42:27.770 For computational photography, all the way through predictive analytics is all on display. 42:28.080 --> 42:32.540 The companies who are touting their A I are usually not the A I companies that are doing it 42:32.550 --> 42:35.870 for real. The companies who have been here hardcore for 42:35.879 --> 42:38.820 years. That's the, those are the companies, the big 42:38.830 --> 42:43.850 industrial companies that are able to take the various data sets and turn them into action 42:43.860 --> 42:48.610 every place you look after you apply the filter. Will this change the way consumers behave? 42:48.620 --> 42:50.689 You want to sit there and say, what are the business outcomes? 42:50.699 --> 42:53.520 I'm looking for. What are the data sets that are available to me 42:53.530 --> 42:56.030 now? Streaming data, behavioral data and then the 42:56.040 --> 43:00.250 vash data that I own. And how would I create consumer experiences or 43:00.260 --> 43:05.989 turn that data into action to achieve my? Is this outcomes that is on display all over c 43:06.120 --> 43:09.919 if you use that as a filter with that, I will thank you very much for tonight. 43:09.949 --> 43:14.570 Uh Again, my name is Shelley Palmer and you can go to Shell palmer.com to see the stuff we do. 43:14.780 --> 43:18.229 Um If you have any questions, I'll be hanging around for just a little bit to answer him. 43:18.419 --> 43:24.439 I am now uh very happy to uh announce that we have a birthdays day. 43:25.340 --> 43:30.169 Uh big clapping for Dan Bree's birthday and apparently we have a, 43:30.179 --> 43:34.179 a birthday coming out for, but I don't see the birthday cake, 43:34.189 --> 43:38.929 but apparently it's coming out. Wait 321. Yay. 43:38.939 --> 43:42.020 All right. Happy birthday to you. 43:42.260 --> 43:44.989 Happy birthday to you. 43:45.310 --> 43:47.659 Happy birthday to your jail. 43:48.550 --> 43:51.580 Happy K to you. 43:53.729 --> 43:55.810 How old are you now? And I don't think that's a problem for you. 43:56.389 --> 43:58.149 And Happy Birthday. Here's the microphone. 43:58.159 --> 44:00.649 Thank you, everybody. Let's give him a big round of applause.